A New Chapter for ÖÖD.
From “Disconnect to Connect” to “Never Lose Your Sense of Adventure.”
ÖÖD began with “Disconnect to Connect”, an invitation to slow down, switch off and step away from everyday life. But as digital detox became a familiar message across hospitality, it no longer captured what makes ÖÖD distinctive: the design and quality of our mirror houses, the way we produce them from start to finish, the extraordinary locations around the world, and the experiences each place makes possible. The rebrand shifts the focus from escaping everyday life to experiencing more of it — giving ÖÖD a more timeless and ownable platform built around curiosity, discovery and a sense of adventure.
Creators of the most exciting stays on Earth.
At ÖÖD, we build cabins – but not just any cabins.
We produce bespoke mirror cabins, crafted for unparalleled comfort and designed for discovery. With luxurious interiors that provide comfort in all conditions, our cabins reflect their surroundings, elevate the experience of nature, and quietly enable something bigger: adventure.
We believe the best hospitality experiences combine tranquility with thrill, solitude with stimulation. Not everyone wants to lock their smartphone away and meditate all weekend. Some prefer to pair stillness with a whiskey tasting. Or a cold plunge after an ultramarathon. Or a wild week in the desert. Adventure comes in many forms – and we’re here for all of them.
Because although it looks different for everyone, the craving for adventure is universal. Whether it means backyard escapades, polar expeditions, or silent stargazing beneath the northern lights, adventure connects us to the moment – and to ourselves.
That’s why ÖÖD is more than a cabin maker or hospitality provider. We see ourselves as a club – a community – for all types of adventurers. Those who seek, those who wander, those who stay.
So: stay curious, stay adventurous – stay ÖÖD.
Stay ÖÖD Rooslepa. Sunset Paddleboarding & Sauna Session in Estonia.
Embrace the forest, surf the waves or paddleboard with stillness, and relax in your private sauna.
Stay ÖÖD Hekla Horizon. Explore Iceland’s Diverse Terrain.
Where the northern lights dance above Iceland’s iconic volcano.
Stay ÖÖD Spino Fiorito. Taste local wines & authentic Italian flavors
Arrive in Tuscany — above the trees, beyond the ordinary.
Photography and videography by Jaan Parmask.
This production was co-funded by the European Union.
