There are few places in motorsport quite like Silverstone on British Grand Prix weekend. The sound, the speed, the crowds and the history turn the circuit into a world of its own.
For the 2026 British Grand Prix, ÖÖD became part of that world.
Five ÖÖD mirror houses were installed directly inside the legendary circuit grounds as part of Silverstone’s official Pop-Up Hotel programme, creating a private trackside retreat at the heart of one of Formula 1’s most celebrated weekends.
With more than 570,000 fans expected across the event, this was set to be the biggest British Grand Prix in Formula 1 history. Yet inside an ÖÖD house, the experience was designed to feel remarkably private.
A front-row feeling from the moment you wake up
Each ÖÖD house is wrapped in mirrored glass, reflecting the landscape, sky and movement around it until the architecture seems to disappear into its surroundings.
At Silverstone, those surroundings happen to include one of the world’s most iconic racing circuits.
From inside, floor-to-ceiling windows open the house to the spectacle outside while maintaining privacy for guests. The result is an unusual contrast: immersed in the energy of the Grand Prix, yet with a private space to retreat to comfort after a day full of adventure.
It is exactly the kind of relationship between architecture and place that ÖÖD was created for.
“Our houses are built for places where the setting creates the experience. At Silverstone, that setting is speed, noise, design and adrenaline. The house does not compete with it. It gives you a private base inside it,” says Jaak Tiik, co-founder and Head of Product at ÖÖD.
Trackside, without compromising on comfort
Being close to the action does not have to mean roughing it.
Inside each mirror house is a king-size bed dressed in silk bed linen, an en-suite bathroom, floor heating, and a kitchenette with an integrated fridge. Outside, an outdoor sauna offers perhaps the ultimate contrast to race weekend: stillness and heat just moments away from the roar of Formula 1.
The wider Silverstone Pop-Up Hotel experience extends beyond the house itself. Guests receive 24-hour reception, chauffeured transport around the site, inner track access and a five-day entertainment programme, as well as access to a pool and lounge area beside one of the circuit’s fastest sections.
For the British Grand Prix weekend, all five ÖÖD houses were fully booked, with weekend rates starting from £15,999.
Among the guests staying in the mirror houses was 2009 Formula 1 World Champion Jenson Button, who also joined ÖÖD’s VIP dinner alongside guests from Formula 1, television and entertainment.
From Estonia to the home of British motorsport
Silverstone represents something larger for ÖÖD than five extraordinary places to stay.
Founded in Estonia, ÖÖD began with a simple idea: architecture should bring people closer to remarkable places rather than distract from them. Its mirrored houses have since found homes in landscapes around the world, from vineyards and private estates to coastlines and mountain ridges.
Placing them inside Silverstone takes that philosophy into an entirely different environment.
Here, the landscape is not quiet or untouched. It is engineered for speed. It is filled with hundreds of thousands of people. It is one of the most technically demanding and internationally recognised sporting environments in the world.
And the same principle still works: reflect the surroundings, preserve the view and give guests a beautiful private space within the experience.
“Silverstone is one of the world’s most iconic sporting venues, and the British Grand Prix is the kind of weekend where only the very best belong,” says Andreas Tiik, CEO and co-founder of ÖÖD. “For us, this is not just accommodation. It is proof that a house designed and built in Estonia can hold its own at the centre of one of the world’s most demanding entertainment environments.”
Designed to arrive — and disappear
There is another reason the ÖÖD concept works at Silverstone.
The houses do not require a permanent hotel to be built around them.
After the Grand Prix, the five houses and their terraces can be packed down and removed from their temporary trackside setting. From there, they can be relocated and given a new destination.
It is a different way of thinking about hospitality in exceptional places: bring the accommodation to the experience rather than permanently changing the place to accommodate it.
Discussions are already underway about whether the concept could return to Silverstone in a more permanent form. Wherever the houses go next, their time inside the circuit offers a glimpse of what is possible when hospitality becomes part of the destination itself.
At ÖÖD, we design and craft some of the world’s most exceptional stays — places where design, landscape and experience come together in unforgettable ways.
And for one extraordinary race weekend, Silverstone became part of that story, not simply a destination to visit, but an immersive adventure unfolding at the heart of the circuit.
