Where Tuscan tradition meets modern design—ÖÖD by Spino Fiorito

August 11, 2024

ÖÖD’s first Italian retreat is now open at Spino Fiorito in Tuscany. Two Mirror Houses—one elevated with the world’s first treetop mirror sauna, blending Nordic design with Mediterranean tradition.

ÖÖD is proud to announce its first-ever project in Southern Europe: the opening of two signature ÖÖD Mirror Houses at Spino Fiorito, a hidden gem tucked away in the historic Lunigiana region of Tuscany. Launched in July 2025, this project marks a major milestone in ÖÖD’s European journey—uniting Nordic design with Mediterranean tradition and timeless Italian charm.

The response to the opening has been overwhelmingly positive. The Mirror Houses have already begun reflecting the surrounding mountaintops, ancient oaks, and vineyard hills, merging seamlessly with the landscape and inviting guests into an experience that is both immersive and unforgettable.

It has always been our dream to bring ÖÖD to Southern Europe, and Tuscany is the perfect place to begin. The reflections of the trees, the mountains, and the ancient land create a space that feels both modern and deeply rooted in local tradition.

Andreas Tiik, CEO & Co-Founder of ÖÖD

Architecture That Reflects and Elevates

Each of the two Mirror Houses is wrapped in striking 180-degree mirrored glass, allowing them to disappear into the Tuscan countryside while offering breathtaking views from the inside out. One of the two cabins is elevated three metres above the ground, evoking the enchantment of a childhood treehouse—but reimagined with experience in mind.

This elevated Mirror House is the first in the world to feature a private mirror-finished sauna suspended nearly five metres high, a one-of-a-kind design that invites guests to unwind among the treetops while soaking in panoramic views of the Italian landscape.

Whether waking to birdsong or watching the sun dip behind the hills, the Mirror Houses offer moments that linger. Enjoy your morning espresso from a private terrace, glance across the vineyard-covered hills, and feel the serenity of Tuscany settle in. This is a place designed for slow mornings, golden hours, and star-filled nights.

Rooted in Tuscan & Mediterranean Tradition

Originally a family farmhouse for over a century, Spino Fiorito has been thoughtfully restored into a boutique retreat that honours Tuscan heritage and local Mediterranean traditions. The site now marries local wood, terracotta, and stone with ÖÖD’s cutting-edge mirrored architecture to create a rare sense of luxury, privacy, and harmony with the environment.

We wanted to offer something truly special: a way for guests to feel at home and fully immersed in the scents, colours, and sounds of Tuscany. ÖÖD allows us to blend our family’s story and local traditions with a new, sustainable kind of hospitality.

Davide, owner of Spino Fiorito

Owners of Spino Fiorito Davide and Gabriella, with daughters Lara and Lisa

A Stay Made for Discovery and Connection

At Spino Fiorito, ÖÖD invites guests to experience authentic Italian agriturismo like never before. Join private cooking classes in a family-run restaurant, enjoy in-house meals prepared with local ingredients, or simply take in the stillness of nature from the comfort of your mirror-wrapped suite.

From yoga on a secluded forest platform, to hiking nearby trails, to exploring castle ruins and marble quarries, the experience is as rich as the landscape. Located just under two hours from Pisa Airport, and within easy reach of both the Mediterranean coast and Florence, the Mirror Houses offer an intimate base to explore Cinque Terre, the Carrara Marble Quarries, and the UNESCO-listed Parco dell’Appennino Tosco-Emiliano.

About ÖÖD House and ÖÖD Hötels

Founded in Estonia, ÖÖD House creates innovative mirror cabins that blend seamlessly into the world’s most beautiful landscapes. From the wilds of Texas to the timeless hills of Tuscany, ÖÖD invites guests to experience unique stays in harmony with nature. For more information, visit www.oodhouse.com and www.spinofiorito.it.

Media Inquiries and Exclusive Press Stays

To celebrate the launch, ÖÖD invites select media to experience ÖÖD at Spino Fiorito first-hand. Journalists will receive a private tour and have the chance to interview the owners about their vision for Tuscany’s first ÖÖD retreat.To request an interview or reserve a press stay, please contact Oskar Zahharov at [email protected].

ÖÖD Partnership Program

ÖÖD expands through long-term partnerships with landowners, hospitality brands, and experience-led businesses. We do not simply supply our iconic Mirror Houses, we deliver a turnkey solution to help partners launch and scale their own unique accommodation offering.

As a partner, you gain access to:

  • ÖÖD Signature Mirror Houses
    Globally known for their distinctive design and immersive nature experience

  • Shared revenue model
    Aligned incentives within a proven, capital-light hospitality framework

  • Stay ÖÖD booking platform
    Distribution network synced with major OTAs

  • Growing international guest base
    Design-led travellers seeking adventure stays

  • Centralised marketing support and brand strength

  • Expert support throughout every stage

We work side by side from early planning to first guest arrival and beyond, to shape a destination that reflects the land and the ambition behind it. Whether you’re adding a new revenue stream to your existing business or creating a nature retreat from scratch, ÖÖD helps bring your vision to life.

Luxury resort

Start your hospitality journey with ÖÖD Partnership

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