Although ÖÖD is a small house solution that has been designed and developed for hosting purposes, 2019 has put ÖÖD house on a totally new map – the map of the pop-up market that has been growing and keeps fiercely growing despite its tremendous success in the last decade already.
Quite organically ÖÖD has started growing in the pop-up sector. ÖÖD Pop-up is a short-term solution for almost everything and anything that pops – showrooms, shops, cafes and restaurants, galleries, experiential retail events and everything in between. It’s a fascinating market actually! Known primarily as pop-up shops and restaurants, the clients of ÖÖD have shown true creativity in the field.
The examples are already abundant. Luminor Bank has chosen ÖÖD as its pop-up office in an Ülemiste Smart City to bring the bank closer to its clients and to establish closer relationships. There are more than 10,000 business people working in that part of the city every day. Not a bad idea, right?
Tallinn Music Week had ÖÖD as their pop-up radio station and stage for live performers in the middle of the city at a roundabout! How cool is that? Not a soul was untouched.
When the international jury selected ÖÖD mirrored house to be the winner of the Estonian Design Award Bruno, the pop-up office served as a showroom for the awarded tiny mirror house in Rotermanni Center.
When Kalevi Panorama was developing its residential area ÖÖD was lifted up on the roof of the building and used as a showroom for introducing the development. Well, that’s an idea for you!
Next year has so much in store for ÖÖD pop-up. We are setting up a showroom in Germany. SleepAngel is about to open its showrooms in Ülemiste City. Luminor Bank is opening new pop-up bank offices in other Baltic capitals – in Riga and in Vilnius – as well. And it is not even 2020 yet.
What’s your business? How creative can you get with ÖÖD pop-up?
ÖÖD Partnership Program
ÖÖD is actively expanding through strategic partnerships with landowners, hospitality brands, and experience-driven businesses like Arbikie Distillery. Through our Partnership Program, we provide more than just our iconic Mirror Houses—we deliver a turnkey solution to help partners launch and scale their own unique accommodation offering.
As a partner, you gain access to:
ÖÖD Signature Mirror Houses – world-renowned for their minimalist design and immersive nature experience
A trusted, globally recognised brand
A full-scale booking platform that syncs with all major OTAs (Airbnb, Booking.com, VRBO, etc.)
A loyal and growing international traveller base
A gift card system to drive direct bookings and marketing campaigns
Expert support throughout every stage—from planning and site design to delivery, setup, and launch
Our team works closely with each partner to build not just cabins, but unforgettable destinations. Whether you’re adding a new revenue stream to your existing business or creating a nature retreat from scratch, ÖÖD helps bring your vision to life.
